Mission Community Foundation is a group of well accomplished people who help others realize their goals and achieve success. They are a group of philanthropists, “planting into the community”. MCF needed to establish a visual identity that would create sense of trustworthiness, promote the Foundation’s values of stewardship, openness, legacy, imagination and dedication to the receivers of services or funding, affluent benefactors and monthly donors.
Fun fact: The tartan fabric discovered in the initial research is actually an official Mission’s tartan colour scheme registered in Scottish Chamber of Tartans. Identity colour was based off of that.

Mission Community Foundation ︎

Role: Art Direction & Design (Stakeholder Interviews, Brand Identity, Logo Design, Guidelines, Web).