JP Morgan Chase ︎ CRM
As an embedded designer into JPMC team I handled email and banner ads design for multiple lines of business, such as JP Morgan Wealth Management, Chase, Sapphire, Freedom. We had to adhere to strict guidelines and technical constraints, at the same time pushing creative within reasonable limits and pitched fresh look and ideas on how to make information about their services more engaging and clear.
The email system we’ve developed helped significantly cut design time.
Role: Visual Design, Art Direction
+ Design System
+ CRM
+ Banner ads
+ Animation
Team: Marcus White (ACD), Ethan Schmidt (Copy), Jes Kocemba (Copy), Tony Vihn (Copy), Jess Giebhardt (PM).
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PAPERLESS EMAIL — CHASEOne less piece of important mail is one less thing to worry about. This direction leans into all of the “sigh of relief” benefits that come from going paperless. It’s an appeal to the unaware and the change resisters to see how good simple convenience can feel.
Hero animation: as the toggle switches on “sea of paper” fades off the screen, leaving it uncluttered.
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ADVISOR EMAIL — JP MORGAN WEALTH MANAGEMENTJ.P. Morgan Private Client customers get more than a banking relationship — they get access to insights that help build the most powerful portfolios in the world. The 2026 Mid-Year Outlook is their unique opportunity to see the financial predictions for the rest of the year and connect with their banker to take advantage of it.
We’ve explored bringing friendlier look and feel to the following email, which aimed at encouraging better engagement with the piece to help connect with an advisor.
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MID-YEAR OUTLOOK EMAIL — JP MORGAN PRIVATE CLIENTJ.P. Morgan Private Client customers get more than a banking relationship — they get access to insights that help build the most powerful portfolios in the world. The 2026 Mid-Year Outlook is their unique opportunity to see the financial predictions for the rest of the year and connect with their banker to take advantage of it.
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CARD UPGRADE EMAIL — FREEDOM UNLIMITEDEmail to annnouce card upgrade and highlight some of the new card’s benefits.
