Canoe Brewery and Pub, located in Victoria, BC serves handcrafted beers that are brewed in small batches. My task was to refresh their identity to reflect the authentic experience that they are known for, and to build a brand for a new line of three beers. This new line needs to be true to Canoe’s values and location and will need to compete with other craft breweries. The target audience is young  professionals, aged 20 to 40, who enjoy good food and the great outdoors.

Canoe Brewery ︎
 
Art Direction & Design (Brand Identity, Print, Illustration, Merch).