Best Buy ︎ Make the holiday

Make the holiday is the annual around-the-Christmas time campaign, building an exciting in-store and omni-channel experience. 2020 holidays were challenging for many people, but Best Buy was there to help our consumers enhance magical moments of connection with the help of technology. Whether it was using tech to virtually hang out with relatives from across the country, creating new (or recreating old) holiday traditions, or simply bonding over some new exciting tech gifts, we were encouraging our customers to celebrate the joy of connection with tech everyone’s looking forward to from Best Buy. 

Role: Creative Direction and Design

+ Campaign Identity
+ Campaign Guidelines
+ Visual Design System
+ Email, Display Ads, Web assets
+ Print, OOH, Signage


Team: Gino Tan (Copy).